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Using social media to create a killer brand strategy

In this day and age, brand image matters especially your own personal branding. It can make or break a deal or mean the difference when applying for that dream job. They are making an investment in YOU. Jessie is a multi-entrepreneur and one of HK’s leading fashion and beauty KOLs. Her digital marketing, PR and equity analyst experience give her a unique insight into the powers of social media. Join the class to learn the tools to make your  brand strategy stand out from the crowd.

Theory session: outline key points to build an effective brand strategy
Q&A: open group discussion
Practical session: develop specific brand strategies under guidance of Jessie
Sharing session: present strategies back to group for additional feedback, and idea support
Networking: opportunity to meet like-minded friends

Theme: Using social media to create a killer brand strategy
Date: Thursday 4 July 2019
Time: 8:00 - 9:30am
Location: Level 26, 39 Queen's Road, Prosperity Tower, Hong Kong

F&B: light breakfast provided by HABITŪ - your neighbourhood boutique café
Ticket: HK$1,300 for FEW Premium Members and HK$1,700 for other members


From finance to fashion, Ms. Jessie Li has it all covered. Jessie is the founding partner of Change Media Global and is the co-founder of Guangzhou Shenshi Huixi Asset Management Limited, managing portfolios across natural resources, TMT and fintech.  She is also a renowned influencer in fashion and lifestyle ranked Top 3 in Hong Kong. Having a unique advantage in business, finance and digital marketing she also advises many companies on growth hacking and building top-line revenues in a digital economy.  Jessie also uses her platform to lift up women’s voice and empowering women. She often publishes articles coaching women in building their personal brands and empowering them to pursue their dreams.