Join us for a breakfast workshop led by branding expert Georgina from Untapped Branding, and learn the tools and methodologies to create a powerful and robust brand strategy.
You will learn:
- How to identify and define your target audience
- Tools to establish your brand strengths and points of difference
- To articulate a brand positioning that’s unique and resonates with your target audience
- What a brand personality is and how to create one
To maintain the highly interactive nature of the discussion, spots are limited.
Please make sure you register early!
Special discount for FEW premium members (please RSVP to Vivian at firstname.lastname@example.org)
Theme: FEW Breakfast Workshop | How to Build a Brand Customers Love
Date: Thursday, August 23rd, 2018
Venue: The Executive Centre, 43rd Floor, 3 Garden Road, Central
Ticket: HK$150 for FEW Premium Members and HK$250 for other members
(Ticket includes light breakfast and drinks)
About the expert:
Georgina de Rocquigny
Founder of Untapped Branding
Georgina has 15+ years experience in brand strategy. She founded Untapped Branding in Hong Kong to enable companies to create and transform their brands. She moved to Hong Kong in 2010, where she worked at a leading global advertising agency as the Regional Strategic Planning Director for ExxonMobil across Asia Pacific. Untapped Branding has created brands from scratch for clients such as Jemocracy and Loop Jewelry, and helped reposition leading brands such as American Express, AsiaTatler, FORMS Jewelry and SCOR Global Life.
Thanks to our partners
Privately owned and headquartered in Hong Kong, The Executive Centre provides first class private and shared workspaces, business concierge services, and meeting & conference facilities to suit any business' needs. For more information, please visit: www.executivecentre.com
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