Powerful Social Media Tips to Grow your Business

This year’s 16th edition of Asia’s Fashion Jewellery & Accessories Fair, FEW will be hosting an insightful panel discussion with some of Hong Kong’s top KOLs. Not only do these inspiring women have a large following but some also design their own jewellery!

We all know social media can help us publicize our business and build brand presence but how do we actually do this? Come and gain practical tips on creating captivating content and engaging your audience.

Topic: FEW Panel Discussion | Powerful Social Media Tips to Grow your Business
Date: Wednesday, September 18, 2019
Time: 4:00 - 5:00pm
Location: Networking Hub, AsiaWorld-Expo, Airport Expo Blvd, Chek Lap Kok

Florence Tsai, KOL and Founder of Florence T Jewellery
Kirsten McLennan, KOL and PayMe Digital Product Marketing Manager
Moderator: Annie Darling, Tatler Watches & Jewellery Editor

4:00 PM: Registration
4:05 PM: Introduction by Female Entrepreneurs Worldwide (FEW)
4:10 PM: Panel Discussion
4:30 PM: Q&A
4:45 PM: Networking

Free for FEW Premium Members and HK$250 for Basic and Non-members
(purchase includes admission to Asia’s Fashion Jewellery & Accessories Fair)

Come meet our panel!

Florence Tsai , Founder of Florence T Jewellery

Florence Tsai, Founder of Florence T Jewellery

Florence T produces jewellery that is stylish, modern and edgy. Influenced by cultural forms and inspirations from Florence’s travels, aims to bring wellness, harmony, and beauty to those individuals who wear it. Hand made from a variety of natural stones adorned with diamonds or crystals. She is the first Hong Kong jewellery designer to be picked to sell her own line of jewellery on Cathay Pacific.

Kirsten McLennan , PayMe Digital Product Marketing Manager

Kirsten McLennan, PayMe Digital Product Marketing Manager

Social media, digital & content marketing are my 1st love. Coming from the world of luxury fashion working at the Lane Crawford Joyce Group with brands such as Balenciaga, Celine, Christian Louboutin, and Jimmy Choo to drive creative strategies with multiple touchpoints by leveraging the power of social media. I now work within the FinTech realm and strive to break down the traditional ways in which consumers view banking products.

Annie Darling , Tatler Watches & Jewellery Editor

Annie Darling, Tatler Watches & Jewellery Editor

As watches and jewellery editor of Hong Kong Tatler and, previously, features editor of Dubai-based luxury titles MOJEH, World Traveller and AIR Magazine, journalist Annie Darling has overseen cover shoots and interviewed industry ambassadors including Eddie Redmayne, Hugh Jackman and Olivia Palermo. She specialises in watches and jewellery, which is a passion that Annie realised early on in her career.

Thanks to our partner!


Asia’s Fashion Jewellery & Accessories Fair – September (9FJ) will offer a glimpse of collections that would likely be Spring/Summer 2020 favourites. From woven accessories in bright colours and natural textures to layered necklaces and beaded bracelets, 9FJ has something for everyone! Scheduled for September 16 to 19 at the AsiaWorld-Expo, this B2B fair will bring together about 250 established manufacturers, up-and-coming design talents and artisanal brands, and will host a series of seminars in the Networking Hub on topics from Autumn/Winter 2020/21 trends and 3D printing to visual merchandizing in the age of social media. Don’t miss this important international fashion jewellery and accessories sourcing event.