Cathy Yum joined Facebook in 2015 as a member of the startup team that launched the enterprise version of Facebook: Workplace by Facebook. Today, she’s helping businesses of all sizes in Asia-Pacific reach customers in the most effective way using Facebook’s advertising platform. Cathy’s career has spanned the building of a world-class marketing team for North America at Cognos Software (acquired by IBM), to developing new markets in emerging Asia for Google’s enterprise business. Prior to technology marketing, Cathy spent a number of years in the advertising industry. Cathy holds a degree in art from Smith College in Massachusetts, USA; and an MBA from MIT’s Sloan School of Management.