Cheryl Lee graduated in Linguistics and Human Resource Management from The University of New South Wales, Australia. Fresh out of college, she did a short stint as an advertising sale executive before landing a job at luxury lifestyle magazine, The Peak, where she wrote about genres ranging from business and IT, to fashion and food. She would later decide to take time out to care for her three children full-time. During this time, Cheryl continued freelance writing, pursued further studies in psychology, and subsequently in jewelry design. She will be launching a new jewelry brand called Avyanna in October 2019.