Diana Footitt

Diana founded Artemis Associates in early 2011 and has worked in Hong Kong for the last 22 years, advising and guiding the communications strategy on some of the highest profile situations and transactions in Asia.

Diana is known for her special situations, transactions and brand building work, as well as her reputation management advice for corporates (private and listed), family offices, and high net worth individuals. Before founding Artemis, Diana ran the Asian operations of two global public relations firms, from Hong Kong for ten years, working on some of the most high profile IPOs, taking the firms to top three positions in the Asia M&A league tables, and building a leading investor relations and international communications practice advising listed SOEs.

Diana’s clients span a number of industries, including luxury and retail, technology, media and telecommunications, consumer, F&B, financial services, chemicals, metals and mining, airlines, hotels, and conglomerates. 

Diana qualified as a chartered accountant at Price Waterhouse thereafter working for a number of leading investment banks in research and M&A banking roles. She has a degree in Economics and Politics from Warwick University. 

Diana serves on the Education Committee of Harrow International School, on the Fundraising Committee of the Hong Kong children’s charity Kids4Kids, and as a mentor for entrepreneurial projects. She is married with one daughter.