Roomila Chandra, Founder of Tacheri brings a fresh perspective on children occasion wear inspired by her unique upbringing and travels. Having lived in different countries across Asia, the Middle East, Africa as well as the United States, Roomila was introduced to numerous cultures and lavish fashions. She also pulls inspiration from her Indian heritage and from the French aesthetics that dominates Mauritius, where her family is from and lives. As a mother of two, she understands the demands and hopes moms have when it comes to creating quality occasion wear for children.
“After graduating college with an Economics degree, I knew I wanted to be in a different but creative field. After applying and getting accepted at Estee Lauder New York, I worked in the lux brands, Jo Malone and La Mer. After a year, I decided to experience the apparel industry and worked another four years in New York as an Account Executive for a children’s apparel company, where I worked closely with the Head of Sales overlooking twelve children fashion brands. Given that the company was still growing, I had the opportunity to work with the VP of Merchandising and Sales as well as the Production and Design teams. At the time, I didn’t know it but I was learning a great deal on the children’s apparel market that would be extremely relevant down the road! When I moved to Hong Kong, I worked for a global public relations company that helped me understand the importance of brand awareness and consumer engagement for any successful business.”
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