Launched 2 years ago, TheHULA.com is an online marketplace for pre-owned designer womenswear where 5% of our net profits go back to partnered charities. HULA is a sustainable fashion community where members can consign the items they no longer need, discover the best designer pieces for less and feel great about shopping, all whilst impacting the world one sale at a time! HULA sellers are mostly by invite only fashion insiders (women who work in fashion) which ensures the very best edit as well as 100% authenticity. As an additional protection for their shoppers, HULA is now using Entrupy, an AI service to help authenticate their premium branded bags. For those living in Hong Kong, they may also make an appointment to shop at the HULA showroom in Wong Chuk Hang. HULA was founded by Sarah Fung, who previously worked at luxury retail store, Lane Crawford in Hong Kong for almost a decade. Prior to that, Sarah had her own lingerie and swim label in U.K, selling to high-end boutiques worldwide. She is also a graduate from Central St. Martins college, London.