Born in Malaysia, Shirley moved to Hong Kong as a young child and, with the exception of college, has lived in the city ever since.
After high school, she attended the reputed George Washington University where she completed a double major in Computer Science and Japanese Literature.
Ever the creative, Shirley initially began a career in 3D animation and graphic design, before making the switch to finance. The exceptional baker ultimately held a prestigious position as Head of Exchange Traded Solutions Sales and Marketing at BNP Paribas before swapping finance for frosting in 2012.
During her time at BNP Paribas, Shirley led her team to achieve awards, including Yahoo! Emotive Brand Awards in 2010-2011 and the RMB Business Outstanding Awards – Outstanding Stock Exchange Product (Warrants) in 2014. Shirley also published a book about warrants investment in 2011 and received a PME Professional Diploma in 2015.
The arrival of her daughter in 2012 prompted Shirley to start experimenting with baking, creating monthly themes and posting photographs of her fantastic creations online. Committed to nourishing her family with only the best ingredients, the budding cook began substituting typically unhealthy baking components, like sugar and artificial colorings, with healthier ones, sharing her success as she went. Friends and family were captivated by the photos as well as the heartfelt intention behind each creation; Shirley began to receive regular requests for baked goods.
Her personal baking projects were so popular that in 2014, Shirley made the decision to make a full-time career out of baking. She launched The Cakery, a business which aims to improve the overall nutrition profile of even the most indulgent desserts.
The Cakery’s first pop-up shopped opened in The Landmark in April 2016. The first permanent shop opened in Lee Gardens Two in February 2017 and a second shop was subsequently opened in The Landmark in April 2018.
Shirley’s flourishing new career brings her personal enjoyment as well as a sense of community. Through cooking with purpose, she is able to bring people joy, as well as give children with allergies and special dietary needs the opportunity to celebrate with a cake.
“It’s a pleasure to be a part of peoples’ most meaningful occasions,” says Shirley. “Our dedication to conscious living also gives me a sense of achievement — we’re actively making a difference to the way people consume.”
When not baking, Shirley enjoys spending time with her family both at home and overseas.