Kristine is passionate about ethical brands and first established The Feel Good Business in the UK 10 years ago, providing PR and marketing services for a growing number of ‘products with principles’. Arriving in Hong Kong seven years ago, Kristine has been able to introduce an ethical approach to companies who care by building marketing and PR campaigns with an ethical twist. This includes providing creative CSR (Corporate Social Responsibility) solutions for well-known brands in Hong Kong including the PizzaExpress and Beef & Liberty restaurant chains. Along the way, Kristine has also introduced her own ethical brands to Hong Kong, including Smateria bags from a social enterprise in Cambodia and Green People organic skincare from the UK.
With a wide network of charity contacts, a genuine understanding of sustainability, a PR background extending over 25 years and a collaborative approach to building ethically-sound business, Kristine creates exciting campaigns that leave everybody ‘feeling good’!