Delphine Lefay, Co-founder of OnTheList

We would like to introduce to you this amazing entrepreneur, Delphine Lefay, Co-founder of OnTheList,  a pioneering concept of members-only flash sales in Hong Kong!


About OnTheList
OnTheList is a Members-Only Flash Sales, where premium and luxury brands offer past-seasons items at exclusive prices for a limited number of days. A online and offline platform that combines the best deals and attractive brands.


Hello Delphine! We love OnTheList! Can you share with the FEW community more about your concept? Sure! Founded in 2016, OnTheList is a pioneer platform in Hong Kong that holds weekly members-only flash sales featuring a different international premium brand.  Working directly with over 250 brands and/or their official distributors, it offers consumers authentic and quality products, as well as the best deals for each item with an average 75% discount off the retail price. The flash sales are either in a physical store on Duddell Street or online at

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What made you start OnTheList?
Did you know that each year, an inestimable amount of branded clothing goes to waste because they are no longer of any value? So with a passion for retail and understanding the headache of leftovers of past season inventory faced by many brands, I decided to jump into the entrepreneurial life and co-founded On The List with my business partner, Diego to solve this problem.

Amazing! So far,  what's the most challenging part of your journey?

For me, it is ensuring I manage my team well. It’s really important to me. I always question if I have spent enough time with the whole team, and try my best to guide them and listen to them. However, it’s difficult because it’s not something that you learn at school, you need to learn by yourself.