Jenniffer Green, Founder of Namasme

Founder of Namasme, an online life coaching service, Jenniffer Green is a serial entrepreneur and creative who has dabbled in everything from political sales to TV hosting to technology marketing.

At one point, her path led her to the World Bank, where she penned a book about organizational dynamics.

She has resided in nine different countries, which might account for her ability to related to clients from all over the world.


Launched in 2014, Namasme is a life coaching service. Members can choose from several types of coaching, from one-on-one coaching to group conversations, all with Jenniffer.


Do something outside the box

Before I had fully finished my certification, I decided that I needed to talk to as many people as possible and see what the general themes would be that I would cover coaching.

I would go to different coffee shops when I was living in DC and I had a little sign made that said “life coach is in -- have a seat.”

And as I would work on my website or stuff for my certification, strangers would sit down and I would end up having great conversations with them.

I didn’t get any direct clients from that, but got a few referrals and found it a great way to build confidence.

Intense introspection

Nobody tells you that running a business is one of the biggest personal development projects you can do as an individual.

I think starting a business and growing a business is the easiest way to get to know yourself, warts and all.

It can be easy to identify what your traps are in your personal life and where your strengths lie.

Trust your gut

The first year was all about learning to listen to my intuition and trusting it enough. I took a couple of clients at the beginning that didn't quite match. 

The pie is big enough for everyone to have a piece so make sure you’re being as aligned as possible with yourself and your beliefs, so the message is clear and consistent.

Work smarter

For me, it’s a question of what the best use of my time is. I read the “4-Hour Workweek" by Tim Ferriss.

Ferriss makes an argument for optimizing your time through automation, outsourcing and intelligent design of your work.

I realized that the way my company is structured I’m limited as to what I can do as a person.

The amount of people I reach and the income I make is directly proportioned to how much time I invest in the business.

Learn that you can’t be in two places at once

One of the challenges I have is how can I multiply myself if I can only be in one place at a time.

I’m developing a couple of courses and will be doing workshops when I get back to Hong Kong, planting seeds.

I’ll be changing the business model. I want to grow the business and touch more people. 

Feel the  power

You have to be very picky with who you ask advice from. When I seek advice, I try to find people who I admire, who have ways of looking at life that I don’t.

The best piece of advice I got was to really create and surround myself with powerful women.


How do you start your day?

I’m huge on rituals. Every morning I wake up, go downstairs and make myself a glass of warm water with lemon or with apple cider vinegar, alongside a fruit salad.

I go upstairs where I have an altar with crystals and herbs -- it’s my spiritual center, where I meditate.

I either body brush, which is supposed to be great for your lymphatic system, or I exercise. I find that the combo of all of those things helps to empty my body from toxins and clear my mind for the day.

After my shower I feel like I can do anything.

What's always in your bag?

Crystals of some sort. I have stones for fun, for joining of mind and heart, healing .I really do believe in that stuff.

How do you unwind?

It depends. I live a really clean lifestyle in terms of food, but sometimes it’s nice to go out and have a beautiful bottle of wine, great conversation and cheese.

When I come to Paris, I find that I connect with that side of myself. I think it’s important to indulge a little bit. 

What's your secret to efficiency?

I recommend this to every single client who comes in asking how to be more efficient in life.

Its called The One Thing -- what is the one thing I can do that will make my to-do list easier or obsolete?

Having that One Thing mindset really helps. You’re going for the most bang for your buck.

Have any advice for budding entrepreneurs?

Don’t forget yourself. Don’t forget that you are a multi-faceted being. I think when you’re in start-up mode, it’s all consuming.

It’s always go go go. We lose sight of the fact that our happy selves are the most efficient selves we can be.

Self care should be a priority. I live my life completely centered around self care and what you need as a mental being, physical being and emotional being.

Have a social life, get sleep, eat well, party -- all of that makes you better at being a startup CEO.

What's your favorite meeting spot or coffee shop in Hong Kong?

There’s a Coffee Academics on Lockhart Road. I love going down to Le Pain Quotidien in my building, because they have great organic food and a moderate amount of people.

I still have a lot to discover in Hong Kong. I really like Home Eat to Live, they make these chips that are unreal.