Joei Lau, Founder of MindBeauty

We would like to introduce you to Joei, founder of MindBeauty, a beauty booking app which curates beauty and wellness content just for you.

About MindBeauty

MindBeauty is a prime beauty and wellness booking app in Hong Kong.  Through the app it is easy for customers to find and manage all their beauty and wellness bookings in Hong Kong, and get the exclusive offers from the facial treatment,  hair salon, spa, beauty parlour, yoga and gym nearby.


Can you tell us more about yourself? And what inspires you to start MindBeauty?

I am a designer, art educator, and a creative entrepreneur. Born in Hong Kong, based in Tokyo since 1995. Personally, as a working mom, I have always been passionate to create a hub between Hong Kong and Japan, where I can introduce a new concept that combines "Art, Beauty & Health" with the heartwarming Omotenashi spirit.

“Omotenashi”, a Japanese word for describing the art of dedicated hospitality and customer service.  It blends a welcoming spirit with warmth, understanding and respect. This concept is all encompassing. MindBeauty was born to bring busy HongKongers a beauty booking platform, a user-friendly app designed to help you find a beauty parlour and treatment in your vicinity, quick smart.


On fundraising…

"Funding" is not limited to financial issue. It is an equal measurement of passion and efforts. MindBeauty is self-funded by a small group of female entrepreneurs, we found sharing the same level of passions and respects are of the most important and curial journey to keep the company running.


On build credibility and trust…

I think the understanding of sharing and respect is always the key to gain trust with every customer, partner and staffs.

On tips do you have for growing teams…

Live well, play hard, work hard!

On the top three things someone should consider before starting their own business…

Time, Effort, Financial Plan