This week on FEW Member's Corner, we would like to introduce you to Kanch Porta, Founder of Living Alive, a boutique marketing, events and PR company. Kanch works with small to medium size businesses, especially lifestyle, wellness, interior design, training and coaching brands.
Hello Kanch, what made you want to become an entrepreneur?
I am a creative consultant with an entrepreneurial spirit. I ran my own fashion company for 10+ years. As a fashion designer, I had my own high-end women's wear line and a showroom in the heart of Central. I did runway shows around Asia and worked with the likes of Mini, Tatler, and Project Runway. However, it was time for a change. The marketing, events and PR came to me organically as I have worked with a range of small businesses with whom I can share my experience. Had been nominated for young creative entrepreneur by Business Week and also won the design category of Perspective Magazine’s 40 under 40. love working with SME’s to help them develop and grow their businesses. I thrive on creating and executing out of the box marketing strategies (on-line and off-line) and events.
I am married, have two kids and left the fashion world in exchange for consulting and love to help young companies excel.
What was the main issue or pain point you were trying to address?
I am an entrepreneur junkies so starting companies is in my blood. My consulting business started out by me helping out my friends who had small companies with their creative marketing , events and PR. Slowly more and more people asked to help, I thought - hey this is a good idea, there is a gap in the market. SME’s often put the marketing, events and PR on a back burner as there are so many other moving parts that take importance. I decided that I wanted to help business grow and reach their goals, so out of this my company was born.
So far, what's the most challenging part of your journey?
I have had a range of challenging experiences and the one that sticks out the most was one morning at the age of 28 I woke up and found myself in a hospital bed. This reality was shocking, the impact it had on me mentally and physically pushed me to change and find a new way. I was confused that how my hard work and a career I once loved had got me here. I soon learnt that hardship is your best teacher and helps you through your journey in life and business.
Can you name the biggest lesson you’ve learned in running a business?
It changes your life every time, I have ran a few different businesses and it’s been a huge learning curve, there are many similarities and yet many differences. My biggest lesson is you can’t push anything to happen you have to flow with it. You do your best, dress up and show up the rest just unfolds so allow it to!
A FEW WORDS OF ADVICE
On building credibility and trust with different parties…
I do not have business partners so it is all about my clients and building trust with them is a long-term process. It usually starts with the ‘energy’ you feel at the first meeting. After which I always believe in under -promising and over-delivering in each project. When I work with brands it really is a personal experience for me - treating them like they are mine and helping them excel into a different phase.
On the top three things someone should consider before starting their own business…
• How resilient you are, it's going to be a long fun yet bumpy ride?
• Numbers, numbers, numbers have you done them?
• What is the problem you are solving? Have a clear focus