Kristina Coluccia, Founder of Woodburn Accountants & Advisors

Are you considering to expand your business into China market? We would like to introduce to you to Kristina, Founder of Woodburn Accountants and Advisors 👇


ABOUT Woodburn
Woodburn Accountants & Advisors is specialized in inbound investment to China and Hong Kong. It offers companies a one-stop shop approach to their corporate service’s needs. It offers market-entry advisory and ongoing corporate, accounting, tax and human resource services.


Hello Kristina, can you tell us more about yourself? 

Sure! I am half German-half French, born and raised in Hong Kong. Since 2003 I have been a leading expert in China inbound investment. Over the last 15 years in Shanghai, I have supported hundreds of foreign-invested start-ups, SME’s, multinationals and publicly-listed companies with their China market-entry and expansion; focusing on their legal, corporate, tax and administrative needs. With international expertise and cross-industry experience, I consider myself to be detail-oriented with a creative personality and a can-do attitude – important traits to learn and have in the Chinese market.

Cool! Why did you start Woodburn? 
My entrepreneurial spirit came from my father who started his own company in 1979 in Hong Kong. My brother joined his company and I then followed suit joining in 2003 – moving to Shanghai to open our first Mainland office. Eventually in 2015 we sold the company to one of the largest corporate service providers in the US. It is amazing that in 12 years of working with my both my father and brother we were able to come full circle and build a company in Hong Kong, China and Singapore with just over 120 professionals working for us and then successfully sell it.

It felt like such an accomplishment and achievement that I wanted to do it again, but in a different style and direction. As such Woodburn was born – a boutique management consulting firm helping clients on their Asian journey – specifically into Hong Kong and China. The objective of Woodburn is to help an entrepreneur, start-up, company, multinational on their China/Asian journey. The system, the culture, the bureaucracy is complex and everyone needs help

What's your advice for entering China market?
Build a network of trustworthy individuals who can educate you, inform you and inspire you on doing business in China successfully. Asking for help is not a weakness in China, it is a sign of strength. 


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