This week on FEW Members' Corner, we would like to introduce you to Vivian Lau, Founder of Vitruvian Man, an organic skincare grooming brand, using organic botanical ingredients & science blended especially for today’s man.
Hello Vivian, can you tell us more about yourself?
I studied in Fine Arts and Chemistry and was working in the pharmaceutical industry for a little while, then moved to into hotel amenities. Through the two industries I have worked on product development, marketing and CSR which are everything that I enjoyed. I would say I have always been in the beauty and health industry.
What inspired you to start your company?
I was inspired to develop an organic skincare range specifically for men because of my male friends around me asking for skincare advice. One of the main reasons I developed this natural organic line from scratch was because there isn’t a good selection of men's skincare. I have a good friend that used to suffer from rosacea due to high stress at work, he also developed depression and it just became a vicious cycle. So the Vitruvian Man range focuses on calming effects through using an essential oil blend that can relax the senses and also soothe sensitive skin.
So far, what's the most challenging part of your journey?
I think everything can be challenging in its own way, especially when you want to make it perfect from the start. For me this is my first project and the most challenging part for me is the mentality to understand the business and what it takes to get where I want to be.
A FEW WORDS OF ADVICE
On running a business
Believe in yourself. Don’t be shy to ask questions and ask for help.
On building credibility
I think for all businesses these days, it is all about transparency, honesty with your customer, suppliers, stakeholders is key.
Personal Success will be able to go through challenges and be able to learn and grow from it. Company Success is to achieve each set milestone and be able to make a social impact.
In your opinion, what are the top three things someone should consider before starting their own business?
Capital - the marketplace is saturated no matter what you do and where you do it, you will need to be careful what you spend on. Mentality - mentality prepare yourself, being an entrepreneur is like running a marathon. Many doors will slam shut in your face. Remember one door closes and another door will open if you keep at it. Plan - have a detailed plan and be laser-focused on your tasks and milestones.